by gillmang » Tue Mar 22, 2005 3:59 pm
As to those skeptical of the concept of single field bourbon, I won't take the easy way out and say I meant it tongue in cheek.
I don't see the idea of single field as any more absurd than the idea of single barrel, or, for that matter, single tree (good catch there, Lynn). Why does it sound absurd, because it is different?
Had someone suggested single barrel as a marketing concept in 1970 I'll wager some people would have said it was absurd...
Anchor Brewery has occasionally released a beer made from barley harvested from one trip to its fields in the north of California. This was mentioned laudably in Michael Jackson's segment on Anchor in his acclaimed video on breweries, Beerhunter.
Fritz Maytag's ideas aren't absurd, evidently, since he's made them pay big time in brewing. I don't claim none of mine aren't, but this isn't one of them.
Gary