I like and have defended KC on this site a number of times and have seen this new product at 'my' liquor store within the past few days.
At <$40 I am sure to try it. My question is how is it different from Booker's bourbon, aside from being a couple of years older. It is cheaper than Booker's, and older.............what is Beam up to?............I know............they have the bourbon lover's interest in mind.
I will withhold my opinion until I taste it. If I like it so much the better! In my opinion, Beam is way behind the other distilleries in producing exceptional bourbons. They offer nothing to compare (in my awareness) to either the Buffalo Trace special offerings, or the Heaven Hill (all first rate) specialty offerings, or the Four Roses Limited Edition stuff, or even the Birthday Bourbons (not to mention the interesting and unique Experimental Bourbons) from Brown Foreman.
Beam can rest on the sales of JB White as number two behind JD and sit on their @$$ (and eventually lose market share), or they can come up with some truly exceptional bourbons much as the other distilleries have. Beam (my opinion) has NOTHING to compare with the best from HH, or WT, or BF, or BT........absolutely nothing as good as these other guys offer in the way of premium bourbons.
Is your head up your a$$, Beam? You should be ashamed!
Do not go gentle into that good night,
Old age should burn and rage at close of day;
Rage, rage against the dying of the light. - Dylan Thomas