If you overlook the fact that some of the girls knocking back beer after winning were not of legal drinking age in British Colombia, then I guess you could say its pretty cool.
I for one think it shows a lack of class to go back on the ice drinking and smoking. Now to be clear I don't have a problem drinking or smoking. I have a problem with people acting like an ass after they win. Its one thing to party in the locker room after winning the big one, its another to take to the field after the fact actting that way.