SMTV's business model has never made sense to me so even if I had the means to make that kind of investment (which I don't), I certainly wouldn't follow their model. I'm surprised that they do--or feel they do--get enough financial support from the SMS marketers to support that coverage.
My immediate reaction to the email posted above was "F**k them!," followed by a laugh. A bunch of arrogant assholes, me thinks. Who needs them?
I have cable internet that delivers download speeds of 3.06 Mbit/s but their video feeds take so much bandwidth I can't stream them. F**k that! I'm told that SMTV's core audience is Wall Street types who have significantly faster connections at their offices than virtually anyone has from cable or DSL.
The idea that you would provide programming, find it to be popular, be unable to find a way to profit from it, and drop it in a fit of pique, blaming it on prospective advertisers WHO ARE THE SAME COMPANIES THAT OWN THE SMS BRANDS, tells me this is a company run by people with the mentality of spoiled children. Good riddance.
All of that said, is it possible, Mike, that the email you received is some kind of hoax? Did you sign up to be on their mailing list? Did anyone else get it? The email said "effective today," but two days later all of the bourbon material, including the Bourbon Festival coverage, is still there and there is nothing on any of their text pages about it being discontinued. So, not only strange, but suspicious.