Moderator: Squire
mozilla wrote:The few Beam labels worth buying are all jacked up on price, because of their advertising budget attached to the Beam name(with the exception of KC, when on sale).
mozilla wrote:Have you had the opportunity to try some National Distillers OGD?
drinkdrankdrunk wrote:You tell'em Jeff. I'm pretty sure this experimental effort will fail much like Jacob's Well. Just a fad. They will make their money for a couple of years off of non-bourbon drinkers and it will fade away. It's a shame that some "marketing jerk" as you put it thought up that plan as a legitimate marketing strategy. Probably a Beam family member, maybe as a high school science or economics project or something.
cowdery wrote:drinkdrankdrunk wrote:You tell'em Jeff. I'm pretty sure this experimental effort will fail much like Jacob's Well. Just a fad. They will make their money for a couple of years off of non-bourbon drinkers and it will fade away. It's a shame that some "marketing jerk" as you put it thought up that plan as a legitimate marketing strategy. Probably a Beam family member, maybe as a high school science or economics project or something.
The Beam family does not run Beam Global and hasn't been in charge of the company that bears their name since Prohibition. Fred Noe and his cousin, Jim Beam Noe, work at the distillery in Kentucky. Fred is also a spokesperson. The company is run from the Chicago suburb of Deerfield and that is where all marketing decisions are made. There are no Beam family members in Deerfield although Fred's college-student son, also Fred, did serve a summer internship there. I'm pretty sure (Ri)1 wasn't his idea.
drinkdrankdrunk wrote:It makes me wonder though, do any Beam reps ever read the postings on this site and chime in like the guys from BT do? It seems they would want to know how bad a job they are doing.
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