Moderator: Squire
If young 80 proof bourbons with no age statements are the best way to maximize profits...
cowdery wrote:Please excuse my haste. I was the one who first used the term "maximize profits."
MikeK wrote:Because some people believe there is more to life than maximizing profit. The satisfaction that come from making a quality product is still revered by many, and most of us fall into that group I hope. Running a business to maximize the profit is a cold and souless endevour. Pappy knew this. He'd rather run a small top quality business that was the best it could be, rather than a huge profit making corporation that made a lesser product.
If you talk to the people at BT or 4Roses you know these people love their work. Also, one can make good money by selling a LOT of cheap product, or a lesser amount of high end product. BT probably realizes that they don't need to sell as much volume at a lower margin if they make high quality bourbon and sell less of it at a higher margin. And you can go home each night with pride.
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