What's In A Name?
Posted: Sun Apr 13, 2008 2:53 pm
I was in Kentucky this past week. Driving south out of Louisville my plans suddenly changed and I got off at the Shepherdsville exit to turn around. I noticed on the "Attractions" signs the words "Knob Creek," but didn't see what else it said. I thought about the posting here about the Knob Creek Lounge and wondered if Beam had put some kind of destination attraction in Shepherdsville. The next sign I was able to read the rest: "Knob Creek Gun Range." That's what happens when you name your product after a place. You can't really control the name. Actually, Knob Creek is pretty famous. I've long known there was a place down there, close to Fort Knox, where you could shoot machine guns and such, I just didn't know that was the name. I imagine Beam isn't too thrilled, but I think the gun range had the name first. It is, after all, in Bullitt County. (Though it's not spelled like either the projectile or the bourbon, the pronunciation is the same.)