I think you misunderstood my post!? AAA 10yo is a personal favorite of mine! When I said it's a miscarriage of justice, it's because nobody I've *EVER* met who's not a bourbon fanatic has ever even tried the stuff, and it's largely because it's priced lower than Beam White.
IMO, AAA 10yo is the perfect "diamond in the rough"...an incredible bargain that few know about (at least among my drinking friends).
What makes you think it's a big seller!?
Yeah I guess so, Gary. Let's try this again!
I just go by shelf space and how depleted that space becomes after Friday night, as I often go shopping on Saturday mornings. It sells every bit as well as Henry Mckenna or Old Forester, and has more shelf space than Old Grand Dad, or I.W. Harper, or Maker's Mark combined. No it doesn't sell nearly as well as Beam or Evan Williams. Wild Turkey is a good seller in the Waynesboro Class 'B' ABC store. Hey it's the only liquor store we have!