I'm new to the forum buy have read many times. I do not know a great deal about whiskey but am interested and in the process of learning. I generally favor corn whiskey's with rye as the minor grain. I do not care for Jim Beam but understand that it is a indeed a ryed whiskey. Why am I not detecting an intensity in flavor that rye would give in Jim Beam. I work in a liquor store part time and have had the opportunity to try many whiskeys. I find Beam to be rather bland and also fine a lack of complexity in other Beam products, ie Basil Hayden. I also consider Jefferson to be similar. Yet Beam is second in sales only to Jack Daniels. What am I missing.? What do I need to look for in these products that I am currently failing to appreciate?
I would appreciate any comments you may have.