The NASCAR Spirit

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The NASCAR Spirit

Unread postby bourbonv » Sat Dec 04, 2004 12:35 pm

Today's Courier-Journal ran an article on the newest sponsor for NASCAR - Jack Daniel's Old No.7. I have not had time to read the whole article but will do so when I get home from work. I bet they really had to jump through the hoops to do this. It does not seem fair since beer companies can sponsor these thing without comment but distilleries have problems of public opinion. It is also quite ironic that the sport started by bootleggers smuggling spirits would be objective to a spirit's company sponsoring a car.

Mike Veach
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Unread postby Strayed » Sat Dec 04, 2004 12:57 pm

NASCAR has now passed into the stage that Rock'n'Roll entered several years ago.
The toy marketers have discovered that NASCAR racing has all the elements necessary to hit the valuable pre-teen market, such as...

(1) Very colorful, easily-identified, bigger-than-life images wielding enormous power
(2) Good guys vs Bad guys competition
(3) Special costumes, with logos on them (at least no one wears a cape in NASCAR... yet)
(3) A "My group's hero is more powerful than your group's hero" attitude among fans

So now, all elements that are deemed inappropriate to teach small children needs to be removed from the image. What happened to Tom Petty has now happened to Richard Petty. (I know, heartbreaking, isn't it?). I guess the next logical step would be to allow distillers (and maybe even tobacco companies) to sponsor NASCAR competitors... but only the evil ones!
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