by 393foureyedfox » Sun Jul 07, 2013 9:15 pm
yeah, i dont doubt that bottle sizes will go to 700mL at all. next time they consider a price increase, i bet they just try to quietly change the bottle size to 700mL and just slip it by. Ice cream companies did that years ago, and for the most part, it caused no backlash. i still, however, doubt we will see proofs go below 80. sure, some companies will create 'new' 'whiskies' that may be sold at 70 proof or so, but i pretty much doubt any well known and liked brands will try that.
speaking of lowering proofs, ive notices this lately.........while debating an Ezra purchase, i see four on the shelves. the 80, the 90, the 99, and the 101. if you look closely, the new ezra black "90" bottles being restocked say in tiny print at the bottom of the label "40% ABV" even though it is still labeled with a BIG '90' at the top center of the label. older bottles say '45% ABV' at the bottom. kind of misleading! plus, why bother to have TWO ezra 80 proofers? maybe i better grab some of that ezra 7/101 ive been debating before its gone too!