bourbonv wrote:Yesterday at the Maker's Mark Bar I was able to talk to Jimmy and Eddy Russell at some length. I asked them about the reduction of proof on Russell's Reserve and neither of them were "happy" about it, but understood why it happened. They say that the 101 proof was keeping the product out of the up scale bars and restraunts in New York and Boston and other cities of the north (Yes Linn, you can balme it on the Yankees if you want). They said that those bars were using the 80 proof Wild Turkey, but would not buy any bourbon over 100 proof for the bar.
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