Makers Mark to dilute.....

[Roscoe]

What are they thinking?

http://hotair.com/archives/2013/02/11/e ... l-content/

[Birdo]

They are short on stock so they are going to stretch it. Not a big deal. I like 86 proof beam black fine as an example. Jack cut their proof to 80 and it did not hurt their business, they are still big number 1 in American whiskey.

That said, it is sad to see. Better buy some 90 proof quick, or it will be gone. I must point out that I just got a bottle of Larceny which is similar to makers and is 92 proof, as well as a big Wild Turkey at a heavy hitter 101.

Most makers gets mixed, so 90% of the customers will never even notice the drop from 90 to 84.

This does make other good wheaters look like a better value. WL Weller SR, Fitz, and my new Larceny all come to mind.

LATE Breaking news: I bought a 1.75 liter of 90 proof on the spur of the moment decision. I plan to hang on to it for a while and then enjoy it slowly.

[Roscoe]

I got the email from Makers on Saturday; as did all the ambassadors. So a guy comes into the store yesterday morning and bought two cases of 750mls. Said he also got the email and is stocking up.

Roscoe

[Squire]

After a nano second of thought I will not be stocking up. Too many others out there who are working to earn my dollars.

[bunghole]

The 'brain-trust' at Jim Beam Brands has been hard at work (again).

Just like the Knob Creek "drought", will the proof lowering precipitate a run on Maker's Mark and clear the shelves? Thus in turn spike restocking orders. Will they raise prices at the same time too?

[Tyerod]

Just heard they are reversing the decision based on feed back from the consumers. Now if only Wild Turkey would listen to the customers about their rye.

[Squire]

If they had listened 101 would still be on the shelves.

[Bourbon Joe]

If they had listened 101 would still be on the shelves.

AMEN.
Joe

[muse]

Does any one know if they plan to dilute makers 46 as well on top of regular makers mark?

[Smokewagon]

Does any one know if they plan to dilute makers 46 as well on top of regular makers mark?

They changed their mind shortly after the original announcement.

[Squire]

Sold a lot of whisky though, in both proofs.