Only rarely do I drink whiskey without knowing what brand it is. Recently in a restaurant I ordered bourbon on the rocks. I didn't ask what types were available and the waitress didn't volunteer the names. I found the whiskey very good but could not "place" it. I knew it wasn't Jack Daniel (since too often here that is served when bourbon is requested). It seemed like rye recipe whiskey but apart from that I couldn't tell. It was very intensely bourbon with no seeming rough edges, I had it on the rocks. Later they showed me what was served: Booker's. In some ways the failure of my taste memory was understandable since I have only had Booker's once or twice before this evening. But I couldn't identify it even as a Beam product, which I "should" have been able to do. I think I know the Trace profile, the HH profile, wheat-recipe profile and I though I knew the Beam profile but I couldn't pick it out. I think blind tasting can be instructive and while it doesn't invalidate the kind of detailed notes you form when tasting a known brand it can offer a new take on things.
Gary


