1969 Executive Club Distilling COmpany

[pdedom]

I have an unopened and tax sealed bottle of Executive Club Distilling
Company, Aged 14 years, Limited Reserve, Kentucky Straight Bourbon
Whiskey from Lawrenceburg, KY.

I believe is was produced in 1969.
It has a US tax seal Series 112
The bottle is embossed on the bottom 69 65
The bottle also has the words embossed with the words "Federal Law
Forbids Sale or Reuse of this Bottle.

What I don't know is anything about the distillery. Any help?

[Bourbon Joe]

There never was an "Executive Club Distillng Company" in Lawrenceburg, or anywhere else for that matter. It was probably bottled in Lawrenceburg by any number of people. Hoffman is a good bet. God knows who made it.

[Squire]

A good example of what we call "glut" whisky.

[pdedom]

What does "glut" whiskey mean?

[Bourbon Joe]

What does "glut" whiskey mean?

It means it was from a period that the industry had more whiskey than they could sell. Hence the "glut".

[Squire]

Changing times and public tastes in the social upheavals of the 1960s. Truman and Eisenhower drank Bourbon but our new president Kennedy preferred the more sophisticated Daiquiri. When James Bond said shaken not stirred he wasn't talking about scotch and soda. Bourbon/Rye sales slumped and the extended family members of distilling dynasties decided to pull their equity out of a dying business and invest their money more profitably elsewhere.

What to do? The small distillers could no long compete or even stay in business so they sold out to the Nationals which along with ongoing production meant large stocks of aging Bourbon sat unsold in warehouses. Even NAS brands like Kentucky Tavern were blending 10 year old stocks into their regular labels. In short, there developed a glut of aged, unsold Bourbon so much so that even into the last decade there was plenty of aged surplus Bourbon for sale on the bulk market.

Not so now and it's unlikely we will see that scenario again. Big players like Diageo are rummaging through the rackhouses to identify any remaining old stock which now sells for big bucks to folks who believe older is better.