Nice pictures, Linn.
There was a period when only Maker's Mark was using the site, but now I think most of the activity is Diageo, as they are getting new make from a couple of different sources and barreling, and aging, it there. They're using that whiskey for Bulleit and I. W. Harper, and for both their American and Canadian blends.
Diageo is such a big company, and American whiskey is such a low priority for them, that it's hard to get answers about what they might do with this facility in the future. A mid-level Diageo exec opined to me not long ago that they need some kind of "homplace" for Bulleit, but he couldn't speculate about what that would be and it may have been just one man's opinion. Homeplace doesn't necessarily mean a distillery. It could be a restaurant/bar like the Maker's Mark one in Louisville. It could take any number of different forms.
We know Diageo recently kicked the tires over at Wild Turkey, but nothing seems to have come of it. I would be surprised if Diageo makes any bold moves in the American whiskey arena until the world economy settles down a bit more.
The place has such a strong identification with the Van Winkle family, with the Stitzel-Weller company, and with the Old Fitzgerald brand, that it's hard to imagine how they could effectively preserve its history while taking it in a different direction. They could conceivably reacquire Old Fitzgerald from Heaven Hill, but Fitz is probably Heaven Hill's #2 bourbon brand, volume-wise, after Evan Williams, so that seems unlikely.
The office building there is also quite nice. When the place was still operating, the plant manager was using Pappy's old office and he said it was nicer than the office of the company's CEO in Great Britain.