Because I found the Jack Daniel's advertisements of the past stupid and ridiculous, I kinda reverted to a mirror image of their implication of exclusivity....... saying, in effect, that I was too good for Jack, since it was made for the easily manipulated masses.
Eventually, I realized that I was being as much a snob as I was claiming them to be, so I tried Jack again, determined to be fair in my assessment. I will say that rarely do I drink 80 proof whiskies (the best of the 80 proofers to me is Four Roses, or even the Scotch whiskies), my palate having become accustomed to what I would call the more full flavors of the higher proofs. I do drink some 86 proof whiskies pretty regularly (Evan Williams Single Barrel), but also use EVSB a lot to 'soften' other high proof whiskies with more 'heat' than I like.
I find the Jack Daniel's 80 proof whiskies to taste 'watered' and lacking in flavor. Since this was my original post on the Lucchesi release, I have long since finished that bottle of whiskey, which I enjoyed.
That said, if you read my reviews of, and posts about, Jack Daniel's Single Barrel whiskey, you will see that I think it is a superb whiskey. It is 100 proof and to me that seems to be the proof where Jack whiskies all belong. JDSB retains some very nice sweet delicacy, along with enough spice to make it interesting.
Squire's advice is spot on, if it is the same price, buy it. It is, at 90 proof, better than regular Jack, in its many iterations.
Do not go gentle into that good night,
Old age should burn and rage at close of day;
Rage, rage against the dying of the light. - Dylan Thomas