Proof that Rye is back in the Mainstream

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Proof that Rye is back in the Mainstream

Unread postby Rughi » Mon Sep 21, 2009 1:36 pm

So there I was in the neighborhood Safeway at 10pm on a Sunday night, minding my own business, and what do I see but the final proof of a quick 5 year transformation of rye from a tiny niche to a...common massmarket product. Not only did the Safeway have Beam Rye for $17.99, but it was on sale for $12.99 and (brace yourself!) $11.70 by the 6-pack! I normally find it tacky to dwell on prices on forums, but this is a seachange in the availabiliy and acceptance of rye in the marketplace.

Rye is Here!

Finally, a jug price on the spirit the wife insists on for her mixed drinks. Now, if only Sazerac will follow suit with either Saz Jr. or Fleischmann's I'll have a full selection of mixer ryes.

Roger
Last edited by Rughi on Mon Sep 21, 2009 1:45 pm, edited 1 time in total.
Rughi
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Re: Proof that Rye is back in the Mainstream

Unread postby Rughi » Mon Sep 21, 2009 1:48 pm

mozilla wrote:Was that for a handle? $11.70? Damn! I might have bought a couple myself for that price :drunken:
I do love a deal.


No, 750ml's.
But getting rye for that jug price is something I haven't seen in California unless it's been on a shelf for 25 years. And I've never seen rye in a grocery chain before.
Rughi
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