I purchased 4 sample size (50ml) bottles of Red Staq. We tried it by mixing it with Sprite and was it a nice tasting mixed drink! Lots of sweetness and just a hint of bourbon flavor. It would go in the same family as a rum and coke, Captain Morgan and coke, or bourbon and coke. Red Stag is a great way to get bourbon down the throats that might otherwise have mixed drinks made with rum or vodka, and there are plenty of folks like that out there. I think rum and coke has been the best selling mixed drink for like 600 years.
Red stag straight has a bit of a sweet medicinal flavor, and it is clearly designed for mixing with soda pop. My only gripe, if I have one, would be price, this stuff is more expensive than Captain Morgan or Cruzan spiced rum
As a purist, I wouldn't typically drink red stag and sprite, but its nice to have on hand for company.